Broaden your global presence and increase revenue streams with Enterprise SEO
- Develop high-level SEO campaigns to enhance your enterprise presence
- Utilize the latest SEO tactics recommended by industry experts
- Improve your business's ROI through effective SEO strategies
Drive Global Business Growth with International Lead Generation
The global market is now more accessible than ever thanks to the internet, social media, and modern logistics. One way to expand your brand’s reach to a worldwide audience is through an international SEO strategy. This approach can help businesses overcome language and border barriers to reach their target market anywhere in the world. By leveraging these techniques, your brand can achieve exceptional growth and avoid limitations to expansion.
Research has shown that customers prefer to shop on websites that offer their native language and translations of product descriptions. Offering multiple language options can improve the e-commerce shopping experience, which can lead to more completed purchases. A comprehensive international SEO strategy can help your business tap into global markets and drive growth.
Expand Your Global Reach with International Search Engine Optimization
It’s now easier than ever to connect with customers around the world, thanks to the internet, social media, and modern logistics. Businesses can use an international SEO strategy to target customers no matter where they are located. You don’t have to let borders or language barriers hinder your business growth; international SEO can help overcome these challenges and expand your brand’s reach globally. Research indicates that customers prefer shopping on websites that offer their native language and translated product descriptions.
To cater to these preferences, brands can create a seamless e-commerce experience with multiple language options. A strong international SEO strategy is the perfect way to enter global markets and achieve exceptional business growth.
Conquer the Global Market in Your Industry with SEO
The global market is now more accessible than ever thanks to the internet, social media, and modern logistics. One way to expand your brand’s reach to a worldwide audience is through an international SEO strategy. This approach can help businesses overcome language and border barriers to reach their target market anywhere in the world. By leveraging these techniques, your brand can achieve exceptional growth and avoid limitations to expansion.
Research has shown that customers prefer to shop on websites that offer their native language and translations of product descriptions. Offering multiple language options can improve the e-commerce shopping experience, which can lead to more completed purchases. A comprehensive international SEO strategy can help your business tap into global markets and drive growth.
Develop a Website Optimized for International Audiences.
It’s now easier than ever to connect with customers around the world, thanks to the internet, social media, and modern logistics. Businesses can use an international SEO strategy to target customers no matter where they are located. You don’t have to let borders or language barriers hinder your business growth; international SEO can help overcome these challenges and expand your brand’s reach globally. Research indicates that customers prefer shopping on websites that offer their native language and translated product descriptions.
To cater to these preferences, brands can create a seamless e-commerce experience with multiple language options. A strong international SEO strategy is the perfect way to enter global markets and achieve exceptional business growth.
The comprehensive checklist for optimizing your international
SEO efforts in 12 steps.
Increase overseas exposure by following this extensive checklist!
1. Evaluate Your New Expansion
Market Assessment
- ANALYZE YOUR WEBSITE’S TRAFFIC DATA TO DETERMINE IF THERE IS ALREADY SOME INTEREST FROM FOREIGN COUNTRIES. IF SO, IDENTIFY WHICH COUNTRIES BY BREAKING IT DOWN THROUGH GEO SEGMENTATION.
- CONFIRM IF YOU ARE RANKING FOR RELEVANT, POPULAR SEARCH TERMS IN THESE COUNTRIES BY USING.
- Google Web Master Tools
- Ahrefs
- SEMRush
- Search Metrics
Perform keyword research for the identified countries and languages to identify the search volume for big head and long-tail keywords related to your business. Always conduct keyword research based on each country’s natural search language and avoid direct translations. Seek assistance from someone who understands the foreign language as the search behavior will differ between languages.
Also, consider the keyword volume for each country, as a keyword with high monthly search volume in one country may have a low search volume in another country. Always compare keyword volumes across different countries.
Keyword Volume
Google – Google Keyword Tool / Keywordtool.io
Baidu (China) – Baldu Index Tool
Yandex (Russia) – Keyword Stats Tool
Naver (Korea) – Naver Keyword Research Tool
Additionally, there is a useful tool called Global Market Finder that translates keywords into their relevant counterparts in other languages and identifies search volume for those keywords in other countries. However, it is important to ensure the accuracy of the translation by consulting a local language expert, unless you are fluent in the language.
Global Market Finder
- AFTER EXAMINING THE OUTCOMES AND POSSIBILITIES, IS IT ADEQUATE TO WARRANT A DISTINCT ONLINE EXISTENCE AND ADDITIONAL INVESTED RESOURCES? IF THE ANSWER IS AFFIRMATIVE, THEN PLEASE MOVE FORWARD.
2. Should You Focus on Countries or Languages?
Determine Your Strategy: Country-Specific or Language-Specific Targeting?
- ASSESS YOUR GOALS AND CONSIDER IF THERE ARE ANY LIMITATIONS TO TARGETING SPECIFIC COUNTRIES, SUCH AS YOUR WEBSITE'S OBJECTIVES, SERVICES, AND/OR PRODUCTS.
Choose One of the Following:
a. Language Targeting – This is Commonly Used by E-Commerce Websites and Hotels, Who Serve a Global Client Base Without Any Limitations to Their Objectives, Services, and/or Products.
b. Country Targeting – If Location Is a Significant Factor for Your Objectives, Services, and/or Products AND There Is Enough Potential to Justify Investing Resources in a Separate Website for Country-Specific Targeting Based on Your Research Above. However, It May Be Unfeasible to Have One Website for Each Country in Reality for Most Businesses.
3. All in One, One in All
Localisation - Personalise your appearance.
- CREATE YOUR GLOBAL WEBSITE ACCORDING TO THE TARGETING OPTION YOU HAVE CHOSEN.
Avoid the following:
Putting text in another language in image format on your website, as search engines like Google cannot read pictures.
Using code or plugins to translate your chosen language to another within the same website.
- CUSTOMIZE YOUR WEBSITE CONTENT AND STRUCTURE TO FIT YOUR INTERNATIONAL AUDIENCE. ENSURE THAT YOUR ON-PAGE SEO ELEMENTS, SUCH AS PAGE TITLES, META DESCRIPTIONS, MENU, TAGS, CONTENT IMAGES, CURRENCY, AND LOCATIONS, ARE OPTIMIZED ACCORDINGLY.
- BUILD YOUR GLOBAL WEBSITE BASED ON THE TARGETING APPROACH YOU HAVE CHOSEN.
- USE TAGS TO INDICATE THE LANGUAGE AND COUNTRY OF EACH PAGE ON YOUR SITE, EITHER IN THE HEADER OR SITEMAP, AND INCLUDE CONTENT LANGUAGE META TAGS.
TO FOCUS ON SPECIFIC COUNTRIES.
- USE GOOGLE WEB MASTER TOOLS OR RELEVANT SEARCH ENGINE TOOLS SUCH AS BING OR YANDEX TO GEOLOCATE YOUR WEBSITE.
- HOST YOUR WEBSITE WITH A LOCAL IP ADDRESS.
4. Evaluate your success
- MONITOR THE PROGRESS OF YOUR GLOBAL SEO STRATEGY BY UTILIZING DISTINCT PROPERTIES IN ANALYTICS AND GOOGLE WEBMASTER TOOLS.
- EMPLOY RANK CHECKING TOOLS TO EVALUATE YOUR KEYWORD RANKINGS IN EACH COUNTRY.
Frequently Asked Questions
Local SEO is necessary for businesses to effectively reach their nearby customers. By incorporating location-specific keywords and content, your website will consistently appear in local search results.
When your website has content that is relevant and targeted to the needs of your local customers, search engines such as Google, Bing, and Baidu will boost your business in search results, resulting in more traffic and sales.
Even if you don’t have a physical store, you can still create a Google Maps listing by using Google My Business.
A complete Google Maps listing is essential for successful local SEO. With a large amount of organic traffic coming from Google Maps, having a listing can convert customers and increase sales.
Setting up a Google My Business listing is simple. Visit www.google.com/business, create a listing, verify it, and add compelling photos and information to attract customers.
